In September 2022, luxury hotel group Four Seasons announced that it would be getting into the cruise business. The company has just shared some more details about what we can expect, and it really sounds like this will be unlike anything else at sea.
In this post:
Details of Four Seasons Yachts’ first ship
Four Seasons Yachts is the name of Four Seasons’ new cruising venture, which is a partnership between the hotel group and Marc-Henry Cruise Holdings Ltd. So far plans for two ships have been confirmed, with the first expected to be delivered in late 2025, and the second expected to be delivered in late 2026, produced by Italian shipbuilder Fincantieri. Each vessel is estimated to cost an average of around €400 million.
While many details remain to be seen, here’s what we know so far about the first ship to sail for Four Seasons Yachts:
- The vessel will be 207 meters (679 feet) long and 27 meters (89 feet) wide, and it will feature 14 decks
- The vessel will feature just 95 accommodations, in an all-suite layout
- Accommodations will be a minimum of 54 square meters (581 square feet) including indoor and outdoor space, and 60% of the vessel’s inventory will be in excess of 76 square meters (818 square feet)
- Accommodations will have a minimum ceiling height of 2.4 meters (7.9 feet)
- There will be a “Funnel Suite” that’s 892 square meters (9,601 square feet) spanning four floors, which will feature a private wading pool, and a dedicated private spa area; we’ve never seen something like this on a cruise ship before
- The ship will have an onboard transverse marina, allowing guests easy access to water toys that you’d traditionally only find on privately owned yachts; this will also feature tiered lounging decks
- The aft deck will feature a 20 meter salt water pool (66 feet), making it one of the largest at sea; this can quickly be emptied and the floor can be raised, and converted into a multi-function area
- Four Seasons claims that the ship will offer nearly 50% more living space per guest than what’s currently available in the industry
Here’s how Alejandro Reynal, President and CEO of Four Seasons, describes this new initiative:
“Four Seasons Yachts represents a key pillar of our future growth and strategic vision, as we look to capitalize on new opportunities and build brand differentiation through immersive luxury experiences. The inaugural Yacht is a manifestation of this vision, offering a world-class Four Seasons experience, at sea and on land, marked by the genuine, personalized service that our guests know and love.”
Below you can find some renderings of the first yacht, as well as a video.
Four Seasons Yachts inaugural destinations
While Four Seasons Yachts hasn’t yet put any itineraries on sale, the company has hinted at what we can expect. For the 2025-2026 inaugural season, we can anticipate winter and spring itineraries in the Caribbean, and then summer itineraries in the Mediterranean. In the Mediterranean, you can expect destinations like the French and Italian Rivieras, the Adriatic coastline, and the Greek Isles.
The average journey length will be seven days. The ship won’t do the same itineraries back-to-back, though, as the intent is that you can book an itinerary of 21 days with distinct destinations throughout.
For the first year, Four Seasons Yachts is expected to offer itineraries to 137 unique destinations across 33 countries, with 76 late night evenings or overnights.
The plan is also to have pre-and-post hotel and overland programs, which will be unveiled soon.
Four Seasons Yachts pricing
Pricing hasn’t yet been announced for Four Seasons Yachts, so all we can do is speculate. Based on what I’ve heard, the intent is that this is basically an experience for people who might otherwise consider a private yacht, and that this will be priced higher than any other existing cruise options out there.
Will Four Seasons Yachts be able to attract enough people with deep pockets who may not otherwise consider a cruise? A few thoughts:
- The people who Four Seasons is targeting might otherwise consider chartering a private yacht, or doing a safari, so the question is if a 95-key yacht can have the similar appeal
- Even if the intent is largely to anchor and not go into port, there are limits to the destinations that can be served with a nearly 700 foot yacht; people aren’t going to want to have an itinerary to Mykonos and Santorini, or to Nassau and San Juan
- There’s a lot of buzz around this launch, so I suspect Four Seasons will have no issues selling out these sailings with loyal customers of the brand who are intrigued
All we can do as of now is speculate what pricing will be like, so I think that’s an interesting topic to discuss. Currently, what’s the top of the market for luxury cruise lines with itineraries to the Caribbean and Mediterranean? Maybe $1,000 per person per day on the very high end?
My initial instinct is that Four Seasons Yachts might realistically cost $1,500-2,000 per person per day. So maybe a week-long cruise for two people costs $20,000-30,000 or so. In the current environment, many luxury hotels get away with charging $2,000 per night for a standard room, so that seems like a reasonable premium. Given the number of premium suites, you can expect huge variance in terms of pricing.
Obviously this will be beyond most peoples’ budgets, but there are also a lot of very rich people out there. I could see the pricing being even higher than that, so let’s see. Anyway, I’d love to hear what others think pricing could be like.
Four Seasons Yachts sounds intriguing
I’m not much of a cruiser nowadays, though I have long been interested by the concept of taking a luxury cruise at some point, especially when our son is a bit older (it just seems like an easy vacation). With that in mind, a few thoughts.
First of all, if there’s a brand that I trust to maintain its standards in all ventures, it’s Four Seasons. Four Seasons has the single most consistently excellent customer service of any hotel group, and that’s something the company isn’t willing to compromise on. I trust that if Four Seasons is willing to put its name on this concept, it’ll actually be good.
Next, it is legitimately impressive how big this ship is all while having so few rooms. For example, Ritz-Carlton Yacht Collection is another new luxury cruise line from a hotel group. That ship is 190 meters with 149 rooms, while this one will be 207 meters with 95 rooms. That’s a huge difference. That’s also partly what I’m basing my predicted pricing on.
Lastly, I really hope that Four Seasons can make these itineraries interesting. While some “explorer” destinations (like Antarctica) are tough without a purpose-built ship, I think the key to success for this will be interesting ports of call. The fact that the ship will be sailing to so many unique destinations in a year suggests to me that the itineraries will be interesting, and to some ports not frequented by other ships.
Bottom line
Four Seasons is getting into the luxury cruise business, with the introduction of Four Seasons Yachts in late 2025. This is an exciting development, as it seems like this ship will truly be in a league of its own when it comes to the level of luxury it will offer. I’m very curious to see what pricing will be like, as we should learn more in the coming months.
What do you make of the Four Seasons Yachts concept?
Much like the Ritz Carlton one, let's see if there will be delays. I wonder about the relationship it will have with Four Seasons.
i think u got too used to the comped FS stays that you insanely underestimated the prices my guy....this will go for at least $5k/night
Your assumptions seem odd. 95 rooms is about half the number of suites in a about 2000 room Celebrity cruise ship. The standard suite is about 80% of the number of suites, and those go for about $1,500 or more per day. Presumably these would have to go for more, even though the ship seems to lack the ability to have entertainment of substance, multiple food, freshwater pools, and the balcony situation is unclear. How does this compare to the Ritz?
Hope they spent more on their actual product; than these god-awful and cheap CGI imagines!
I think your pricing estimate is VERY low. Four Seasons in high season rooms start @2000 with no view…$3K with a view!
Four Seasons is OK but service dropped dramatically and prices went up 50-100%
Talking about yacht..my estimation is $5000/pp/day
not all four seasons has good service - four seasons austin front desk was so bad i felt like i was stealing from her just to pay to stay at the hotel
It always comes down to the individual. FS Austin may have been the single best customer service experience I have ever encountered. It was many, many years ago and still stands out for me. I generally find FS to have consistently excellent customer service, but this was over and above for no reason other than kindness.
I think that the service has changed a bunch these past 3-5 years. Although always professional, I don’t sense the “I can” attitude most employees used to have.
580 sq ft will probably be 5k pp per day. Truthfully the really deep pockets are used to privacy and freedom, ( I didn't see the helipad). Four Seasons is a wonderful product but a question a lot about this venture.
I'm rooting for Triangle of Sadness scenario.
I think your prediction on pricing is extremely optimistic. I would expect at least $50k per cabin, per cruise.
I agree this is a pretty niche market. Surely few people would want to spend that much money on a shared experience versus chartering their own boat?
Sounds like a nice backdrop for "The White Lotus: Season 4." Seriously, though, this sounds like it could be spectacular. I think the pricing will be significantly higher than what you've ball-parked. Time will tell.
Manuel ; prepare the dinghy I’m going ashore. A few hours later after encountering the indigenous island people. Very nice meeting you but I must return to the mothership.
I despise yachts. I travel on jets.
No way this would cost less than 100k for a couple for the trip. 30k estimate is too good to be true. Just look at current semi-private sailings.
I don't know whether it's 'too good to be true', but even at $30k per cabin per week this won't attract those who take private boats. You can find a very nice private yacht with 5 cabins in the European season for $150k per week (5x 30k). You can get entry to that market for maybe $40k. Sure the cabins are smaller, but you have total privacy, the crew work for you, you access smaller...
I don't know whether it's 'too good to be true', but even at $30k per cabin per week this won't attract those who take private boats. You can find a very nice private yacht with 5 cabins in the European season for $150k per week (5x 30k). You can get entry to that market for maybe $40k. Sure the cabins are smaller, but you have total privacy, the crew work for you, you access smaller ports and bays etc etc. That market will have no interest in this market. A boat like this is too 'declassé' by comparison. I think this can only cream off the top of the existing cruise market, or attract new people who are inexperienced in chartering.
Private jet to First Class is not the same as Private yacht to top-end cruise ship. The former is as much about convenience as being private. The latter is all about privacy and controlling 100% your vacation.
Yeah, actually fifty million for a trip from Nice to Antibes sounds about right. Plus tax.
...
100k per week for a couple (or family with kids) sounds about right. Private Ownership of a yacht like this the maintenance alone would cost 100k monthly. Dynamic pricing will be a major component. You’re not going to just click and sail an itinerary.
Having worked in the cruise business, what gives me the most confidence that Four Seasons Cruises will meet or exceed its high standards of design and onboard service is that they have hired as their CEO Larry Pimentel, whom I first met when he was President of Seabourn (prior to its sale to Carnival Corp). There is no better cruise line executive to build and operate a new luxury product and one can be assured...
Having worked in the cruise business, what gives me the most confidence that Four Seasons Cruises will meet or exceed its high standards of design and onboard service is that they have hired as their CEO Larry Pimentel, whom I first met when he was President of Seabourn (prior to its sale to Carnival Corp). There is no better cruise line executive to build and operate a new luxury product and one can be assured that he is very hands-on and will attend to all the details.
we have an upcoming mid-range suite on Ritz at $2K per day per person. I would bet 4S at $7-10K per day person for an mid-range suite.
Triangle of Sadness comes to mind.
JFC that is a great movie.
“Four Seasons has the single most consistently excellent customer service of any hotel group…”
…except for their Singapore property.
And whats wrong with with the Singapore property?
Was one of the few FS that I could afford at the time and had excellent stay, even received complimentary upgrade to a suite from standard room.
And their Westlake Village property lol
It's only going to top PP guests at first. Not sure when availability will be made more widely available, despite those dates listed.
Maybe you can do a Go Fund Me like you did for flying on Etihad Residence to get a cabin and try it out?
Only thing worse than that was Gary bringing it up again for no reason. The Thot Leader in Travel aka TMZ from the Wing has become a joke the last few years, not to mention creepy AF
The Four Seasons Explorer yacht has been operating in the Maldives and Palau for some time:
https://www.fourseasons.com/explorerpalau/
Can't seem to book it?
I’m not sure they can get away with charging 4K a night for a standard room. At that price point, you can stay at most Singitas in Africa or mid level rooms at most Amans if not close to higher category suites. It’s one thing if everyday is filled with great destinations and things to do. I can’t imagine stuck in a standard 4K room for several days while cross either Atlantic or Pacific with...
I’m not sure they can get away with charging 4K a night for a standard room. At that price point, you can stay at most Singitas in Africa or mid level rooms at most Amans if not close to higher category suites. It’s one thing if everyday is filled with great destinations and things to do. I can’t imagine stuck in a standard 4K room for several days while cross either Atlantic or Pacific with only ocean as view and gym as entertainment. It would feel very wasteful and expensive. But then again, I’ve never cruised in my life so what do I know!
For $4K per night I expect the absolute finest of everything. I expect Clos de Mesnil champagne for breakfast, Clos d'Ambonnay for lunch, and DRC burgundy at dinner. It has to be the undisputed pinnacle of everything, provided without a single service blip, for the entire trip.
Anything else will be registered as failure.
Clos de Mesnil champagne. Someone who knows what they are talking about. And,
DRC burgundy at dinner, fugeddaboutit.
It's not really about the room. It's about the experience. At least that's how they will most likely be marketing -- and pricing -- it. Prepare for sticker shock.
No way any room on that boat goes for only $2k a day per person.
Over/under on a certain someone winning 10x "raffles at work" for comped trips? :D
Get that coin, gorl. This looks amazing :)